{"id":133082,"date":"2021-09-03T13:15:31","date_gmt":"2021-09-03T12:15:31","guid":{"rendered":"http:\/\/muzej-novi.local\/?p=33082"},"modified":"2022-03-24T09:46:20","modified_gmt":"2022-03-24T08:46:20","slug":"graficki-identitet-kao-mocno-oruzje-u-marketingu-na-primeru-milka-cokolade","status":"publish","type":"post","link":"https:\/\/djukic.online\/lat\/graficki-identitet-kao-mocno-oruzje-u-marketingu-na-primeru-milka-cokolade\/","title":{"rendered":"Grafi\u010dki identitet kao mo\u0107no oru\u017eje u marketingu na primeru milka \u010dokolade"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||0px|false|false&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-indent: 3em;\">Uvo\u0111enje reklame i ekonomske propagande u oblast ekonomije, dugujemo fenomenu komercijalizacije \u0161tampe. Ona \u0107e, po\u010dev\u0161i od druge polovine 19. veka do pojave elektronskih medija, ostati najmo\u0107nije sredstvo marketinga.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||0px|false|false&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_image src=&#8221;\/wp-content\/uploads\/2021\/09\/1.jpg&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;1&#8243; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; height=&#8221;400px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||0px|false|false&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-indent: 3em;\">Novinska reklama je ve\u0107 u 19. veku postala veoma ozbiljan izvor informacija, a razvoj dizajna tokom 20. veka, usavr\u0161avanje tehnike \u0161tampanja, jeftiniji materijali, smanjeni tro\u0161kovi \u0161tampe i uvo\u0111enje fotografije u dizajniranje reklamnog materijala su \u0161tampanoj reklami omogu\u0107ili da dostigne veoma visoke standarde.<\/p>\n<p style=\"text-indent: 3em;\">Vojvo\u0111anska javnost se, do Prvog svetskog rata, naj\u010de\u0161\u0107e preko strane \u0161tampe upoznavala sa pojedinim proizvodima stranih firmi. Mnogi od tih proizvoda prisutni su i danas na na\u0161em tr\u017ei\u0161tu (<em>Persil, Nivea, Osram, Nestle, Dr Oetker, Meinl kafai<\/em> i dr.), a pravi je kuriozitet \u0161to neki od njih od nastanka do danas, nisu uop\u0161te, ili su samo delimi\u010dno menjali svoj dizajn \u2013 grafi\u010dki identitet. Takav je slu\u010daj sa \u010dokoladom <em>milka<\/em>. Naime, u \u010dasopisu <em>Ilustrirte Zeitung<\/em> iz 1914. koji se \u010duva u biblioteci Muzeja Vojvodine, nalazimo reklamu za ovu \u010dokoladu. Ona je u boji, a likovno i grafi\u010dki je dizajnirana tako da je gotovo identi\u010dna dana\u0161njoj ambala\u017ei za ovaj proizvod: u pozadini su Alpi, a u podno\u017eju pa\u0161njak (u pore\u0111enju sa dana\u0161njim dizajnom \u010dokolade, nedostaju krave), u prednjem planu se nalazi fabrika i naziv proizvoda \u2013 ispisan tipom slova koji je i danas potpuno isti na ambala\u017ei ove \u010dokolade.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||0px|false|false&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_image src=&#8221;\/wp-content\/uploads\/2021\/09\/Kutija-za-bombone-Muz.-zbirka-Vrbas.jpg&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;Kutija za bombone (Muz. zbirka Vrbas)&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; height=&#8221;400px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||0px|false|false&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-indent: 3em;\">Istori\u010dari marketinga, kao i trgovci, privrednici i ekonomisti veoma dobro znaju \u0161ta zna\u010di odr\u017eati prepoznatljivost proizvoda na tr\u017ei\u0161tu kao garanciju njihovog kvaliteta. Ovaj primer govori upravo u prilog tome da su njegov zna\u010daj prepoznali proizvo\u0111a\u010di ve\u0107 po\u010detkom 20. veka.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||0px|false|false&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\"><em>Ljubica Oti\u0107, muzejska savetnica<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uvo\u0111enje reklame i ekonomske propagande u oblast ekonomije, dugujemo fenomenu komercijalizacije \u0161tampe. Ona \u0107e, po\u010dev\u0161i od druge polovine 19. veka do pojave elektronskih medija, ostati najmo\u0107nije sredstvo marketinga. Novinska reklama je ve\u0107 u 19. veku postala veoma ozbiljan izvor informacija, a razvoj dizajna tokom 20. veka, usavr\u0161avanje tehnike \u0161tampanja, jeftiniji materijali, smanjeni tro\u0161kovi \u0161tampe i [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":133071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10166],"tags":[],"class_list":["post-133082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-budi-odgovoran-prema-duhu-i-telu-lat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grafi\u010dki identitet kao mo\u0107no oru\u017eje u marketingu na primeru milka \u010dokolade - Muzej Vojvodine<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grafi\u010dki identitet kao mo\u0107no oru\u017eje u marketingu na primeru milka \u010dokolade - Muzej Vojvodine\" \/>\n<meta property=\"og:description\" content=\"Uvo\u0111enje reklame i ekonomske propagande u oblast ekonomije, dugujemo fenomenu komercijalizacije \u0161tampe. 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